The Clorox Company (CLX). Below are some highlights from the above linked analysis:
Company Description: The Clorox Company is a diversified producer of household cleaning, grocery and specialty food products and is also a leading producer of natural personal care products.
Fair Value: In calculating fair value, I consider the NPV MMA Differential Fair Value along with these four calculations of fair value, see page 2 of the linked PDF for a detailed description:
1. Avg. High Yield Price
2. 20-Year DCF Price
3. Avg. P/E Price
4. Graham Number
CLX is trading at a premium to all four valuations above. Since CLX's tangible book value is not meaningful, a Graham number can not be calculated. The stock is trading at a 10.2% premium to its calculated fair value of $81.20. CLX did not earn any Stars in this section.
Dividend Analytical Data: In this section there are three possible Stars and three key metrics, see page 2 of the linked PDF for a detailed description:
1. Free Cash Flow Payout
2. Debt To Total Capital
3. Key Metrics
4. Dividend Growth Rate
5. Years of Div. Growth
6. Rolling 4-yr Div. > 15%
CLX earned one Star in this section for 3.) above for having an acceptable score in at least two of the four Key Metrics measured. The company has paid a cash dividend to shareholders every year since 1968 and has increased its dividend payments for 39 consecutive years.
Dividend Income vs. MMA: Why would you assume the equity risk and invest in a dividend stock if you could earn a better return in a much less risky money market account (MMA) or Treasury bond? This section compares the earning ability of this stock with a high yield MMA. Two items are considered in this section, see page 2 of the linked PDF for a detailed description:
1. NPV MMA Diff.
2. Years to > MMA
CLX earned a Star in this section for its NPV MMA Diff. of the $532. This amount is in excess of the $500 target I look for in a stock that has increased dividends as long as CLX has. The stock's current yield of 3.31% exceeds the 3.08% estimated 20-year average MMA rate.
Memberships and Peers: CLX is a member of the S&P 500, a Dividend Aristocrat, a member of the Broad Dividend Achievers™ Index and a Dividend Champion. The company’s peer group includes: Procter & Gamble Co. (PG) with a 3.2% yield, Colgate-Palmolive Co. (CL) with a 2.1% yield, and Kimberly-Clark Corporation (KMB) with a 3.0% yield.
Conclusion: CLX did not earn any Stars in the Fair Value section, earned one Star in the Dividend Analytical Data section and earned one Star in the Dividend Income vs. MMA section for a total of two Stars. This quantitatively ranks CLX as a 2-Star Weak stock.
Using my D4L-PreScreen.xls model, I determined the share price would need to increase to $91.21 before CLX's NPV MMA Differential decreased to the $500 minimum that I look for in a stock with 39 years of consecutive dividend increases. At that price the stock would yield 3.3%.
Resetting the D4L-PreScreen.xls model and solving for the dividend growth rate needed to generate the target $500 NPV MMA Differential, the calculated rate is 4.0%. This dividend growth rate is lower than the 4.2% used in this analysis, thus providing a small margin of safety. CLX has a risk rating of 1.75 which classifies it as a Medium risk stock.
As a consumer goods company, CLX sells products with a stable demand that are generally not affected by changes in the economy. Its products are well known and include these popular brands: Fresh Step, Brita, Glad, Pine-Sol, Hidden Valley, Scoop Away, K C Masterpiece, S.O.S., Kingsford, Tilex, Formula 409, Liquid-Plumr, and its namesake Clorox. The company's presence in the natural home/personal care products arena through Burt's Bees and GreenWorks is viewed positively by environmentalists.
CLX's recent performance has been inconsistent. Conceding pressures from foreign currency exchange rates and increased commodity costs, the company recently lowered its projections for fiscal 2014. It now expects sales to decline marginally instead of the previous projected increase of 1%–2%. Near-term earnings growth will likely trail its peers due to cost pressures from inflation, technology and facility investments.
The company's Debt To Total Capital of 98% is up from the 94% January 2014 review, and its Free Cash Flow Payout of 68% increased from 40% in January 2014. The stock is trading above my calculated fair value of $81.20. I will not be a buyer in the near-term.
Disclaimer: Material presented here is for informational purposes only. The above quantitative stock analysis, including the Star rating, is mechanically calculated and is based on historical information. The analysis assumes the stock will perform in the future as it has in the past. This is generally never true. Before buying or selling any stock you should do your own research and reach your own conclusion. See my Disclaimer for more information.
Full Disclosure: At the time of this writing, I was held no position in CLX (0.0% of my Dividend Growth Portfolio). I am long in PG and KMB. See a list of all my dividend growth holdings here.
- Nucor Corporation (NUE) Dividend Stock Analysis
- Cisco Systems, Inc. (CSCO) Dividend Stock Analysis
- Community Trust Bank Corp. (CTBI) Dividend Stock Analysis
- Procter & Gamble (PG) Dividend Stock Analysis
- More Stock Analysis
Tags: [CLX] [PG] [CL] [KMB]
Popular Posts - Last 7 days
Presented below are my dividend stock and ETF/CEF holdings. This is not a recommendation to buy these securities. I have classified some of...
Each Sunday I highlight any notable articles that I came across over the past week, along with any Carnivals I participated in. For those re...
Linked here is a detailed quantitative analysis of ConocoPhillips Co. (COP). Below are some highlights from the above linked analysis: Co...
We have all heard it… Stodgy, for old people, yawn, boring! These have all been used to describe dividend growth stocks . As a dividend grow...
In the southern U.S. where I live, there has been some controversy over harvesting forests of hardwoods and reseeding them with pines. Valua...
If income investing were as simple as picking the stock with the highest yield, everyone would be an expert. Most assume (rightfully so) tha...
Linked here is a detailed quantitative analysis of Genuine Parts Company (GPC). Below are some highlights from the above linked analysis: ...
Monday, October 31, 2011 will mark my fourth full year of writing as Dividends4Life . It is hard to believe another year has passed. Like th...
Like many that came before me, I am on a journey to construct a portfolio that will provide me... Dividends 4 Life
Over the last several years Dividend Stocks have become immensely popular. It seems that every financial adviser or financial publication is...